Consumers' preferences.

Customer behavior : consumer behavior and beyond by: Newman, Bruce; Sheth, Jagdish N.; Mittal, Banwari (書目-語言資料,印刷品)

Cool search : keeping your organization in touch and on the edge by: Surett, Michel; Lammiman, Jean (書目-語言資料,印刷品)

Consumer-centric category management : How to increase profits by managing categories based on consumer needs by: Karolefski, John; Heller, Al; AC Nielsen (書目-語言資料,印刷品)

Conquering consumerspace : marketing strategies for a branded world by: Solomon, Michael R. (書目-語言資料,印刷品)

Managing customer relationships : a strategic framework by: Peppers, Don; Rogers, Martha (書目-語言資料,印刷品)

Corporate branding : areas, arenas and approaches by: Melewar, T. C.; Alwi, S. F. Syed. (書目-語言資料,印刷品)

Corporate branding : areas, arenas and approaches by: Alwi, S. F. Syed; Melewar, T. C. (書目-語言資料,印刷品)

Building brand experiences : a practical guide to retaining brand relevance by: Coleman, Darren (書目-語言資料,印刷品)

Managing customer experience and relationships : a strategic framework by: Peppers, Don; Rogers, Martha (1952-) (書目-語言資料,印刷品)

Secrets of the super brands : fashion superbrand chic : Louis Vuitton, Burberry, Diesel Jeans[videorecording] = 超級品牌的秘密 : 知名國際企業成功研究：時尚篇 by: Vale, James (書目-投影資料、錄影資料、電影片)