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The marking enterprise : business success and societal embedding

Record Type:	Electronic resources : monographic
Title Information:	business success and societal embedding
Author:	ThoenigJean-Claude, 1940-
Alternative Intellectual Responsibility:	WaldmanCharles.,
Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
Place of Publication:	Basingstoke [England] ; New York
Published:	Palgrave Macmillan;
Year of Publication:	2007
Description:	1 online resource (xii, 241 p.)ill. :
Series:	INSEAD business press
Subject:	Marketing - Social aspects. -
Subject:	Customer relations. -
Subject:	Consumer satisfaction. -
Subject:	Social marketing. -
Subject:	Organizational effectiveness. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230579484An electronic book accessible through the World Wide Web; click for information
Notes:	"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {EFBFBD}a l'enterprise marquante (Paris: {EFBFBD}Editioins d'Organisation, 2005)"--Acknowledgements.
ISBN:	9780230579484
ISBN:	0230579485
Content Note:	A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary.

The marking enterprise : business success and societal embedding
Thoenig, Jean-Claude

The marking enterprise : business success and societal embedding / Jean-Claude Thoenig, Charles Waldman. - Basingstoke [England] ; New York : Palgrave Macmillan, 2007. - 1 online resource (xii, 241 p.) ; ill.. - (INSEAD business press).
A Marking Self-Evaluation Grid: Is my Company a Good Marker?.
"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {EFBFBD}a l'enterprise marquante (Paris: {EFBFBD}Editioins d'Organisation, 2005)"--Acknowledgements.Description based on print version record.
Includes bibliographical references (p. 221-230) and indexes.
ISBN 9780230579484ISBN 0230579485
MarketingCustomer relations.Consumer satisfaction.Social marketing.Organizational effectiveness. -- Social aspects.

Waldman, Charles.

The marking enterprise : business success and societal embedding
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215 1 $a 1 online resource (xii, 241 p.) $c ill.
225 1 $a INSEAD business press
300 $a "This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {EFBFBD}a l'enterprise marquante (Paris: {EFBFBD}Editioins d'Organisation, 2005)"--Acknowledgements.
300 $a Description based on print version record
320 $a Includes bibliographical references (p. 221-230) and indexes
327 1 $a A Marking Self-Evaluation Grid: Is my Company a Good Marker? $a Back to Basics $a Marking: A First Cut $a Proactive Marking: The Royal Canin Way $a Reactive Marking: The Wal-Mart Way $a Essence of Markings $a The Right Mindset $a Spoiling the Marking Process $a Societal Embedding $a Building and Governing a Territory $a Organizing a Moral Community $a Who Gets What From Marking $a Executive Summary.
410 0 $a INSEAD business press.
520 $a Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.
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