Kotler, Philip

[NT 60487] Overview

[NT 60478] Works:	42 [NT 60520] works in 40 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Marketing management : an Asian perspective [NT 59711] by: Keller, Kevin Lane; Leong, Siew Meng; Tan, Chin Tiong; Kotler, Philip; Ang, Swee Hoon ([NT 1579] Language materials, printed)

Success in social marketing : 100 case studies from around the globe [NT 59711] by: Kotler, Philip; Lee, Nancy R. ([NT 1579] Language materials, printed)

Marketing for hospitality and tourism [NT 59711] by: Makens, James C.; Bowen, John T.; Kotler, Philip ([NT 1579] Language materials, printed)

Social marketing : behavior change for social good [NT 59711] by: Kotler, Philip; Lee, Nancy (1945-) ([NT 1579] Language materials, printed)

Marketing management : analysis, planning, and control [NT 59711] by: Kotler, Philip ([NT 1579] Language materials, printed)

Marketing for health care organizations [NT 59711] by: Kotler, Philip; Clarke, Roberta N. ([NT 1579] Language materials, printed)

Kellogg on marketing [NT 59711] by: Kotler, Philip; Chernev, Alexander ([NT 1579] Language materials, printed) , [edited]

A framework for marketing management [NT 59711] by: Keller, Kevin Lane; Kotler, Philip ([NT 1579] Language materials, printed)

Marketing management : analysis, planning, and control [NT 59711] by: Kotler, Philip ([NT 1579] Language materials, printed)

Social marketing : strategies for changing public behavior [NT 59711] by: Roberto, Eduardo L.; Kotler, Philip ([NT 1579] Language materials, printed)

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[NT 60479] Subjects

658.80952 Venture capital. Social marketing. 658.15224 Behavior modification. Export marketing--Japan. Medical care - Marketing. 338.6042 Nonprofit organizations - Marketing. 658.802 658.8 Small business - Finance. Industry--Location. Industrial promotion. Marketing - China - Management. Asia. Marketing--Japan. Marketing. Telemarketing. Consumer behavior. HF5415.13 Marketing--Management. New business enterprises - Finance. Social service - Marketing. 362.10688 Marketing Hospitality industry - Marketing. Marketing - management. Health Services Administration - United States. 647.940688 658.800951 Tourism - Marketing. Marketing - Management.