Marketing research.

Managing market relationships : methodological and empirical insights by: Lindgreen, Adam (書目-語言資料,印刷品)

Market research in the Internet age : Leveraging the Internet for market measurement and consumer insight by: Monster, Robert W.; Pettit, Raymond C. (書目-語言資料,印刷品)

Market research matters : tools and techniques for aligning your business by: Spaeth, Jim; Duboff, Robert (書目-語言資料,印刷品)

Marketing research methodological foundations by: Iacobucci, Dawn; Churchill, Gilbert A. (書目-語言資料,印刷品)

The handbook of online and social media research : tools and techniques for market researchers by: Poynter, Ray (書目-語言資料,印刷品)

Listening to the voice of the market : how to increase market share and satisfy current customers by: Reidenbach, R. Eric (書目-語言資料,印刷品)

Marketing research for managers by: Crouch, Sunny; Housden, Matthew (書目-語言資料,印刷品)

Developing brands with qualitative market research by: Owen, Mike; Chandler, Jon (書目-語言資料,印刷品)

Data-driven marketing : the 15 metrics everyone in marketing should know by: Jeffery, Mark (書目-語言資料,印刷品)

Social media metrics : how to measure and optimize your marketing investment by: Sterne, Jim (書目-語言資料,印刷品)