Service industries - Marketing.

Services marketing : integrating customer focus across the firm by: Bitner, Mary Jo; Gremler, Dwayne D.; Zeithaml, Valarie A. (Language materials, printed)

Principles of services marketing by: Palmer, Adrian (Language materials, printed)

Services marketing : integrating customer focus across the firm by: Wilson, Alan ... [et al.] (Language materials, printed)

Marketing your service business by: Ruskin-Brown, Ian (Language materials, printed)

Agency account handling : avioding blood, sweat and tears by: Sims, Michael (Language materials, printed)

Services marketing : integrating customer focus across the firm by: Bitner, Mary Jo; Zeithaml, Valarie A. (Language materials, printed)

Services marketing : text and cases by: Harris, Kim; Baron, Steve (Language materials, printed)

Services marketing : people, technology, strategy by: Lovelock, Christopher; Wirtz, Jochen (Language materials, printed)

Services marketing in Asia : managing people technology and strategy by: Keh, Hean Tat; Wirtz, Jochen; Lovelock, Christopher (Language materials, printed)

Services marketing management by: Pirrie, Angela; Mudie, Peter (Language materials, printed)