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書目資訊
Service industries - Marketing.
概要
作品: | 16 作品在 16 項出版品 1 種語言 |
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書目資訊
Services marketing : integrating customer focus across the firm
by:
Bitner, Mary Jo; Gremler, Dwayne D.; Zeithaml, Valarie A.
(書目-語言資料,印刷品)
Services marketing : integrating customer focus across the firm
by:
Wilson, Alan ... [et al.]
(書目-語言資料,印刷品)
Services marketing : integrating customer focus across the firm
by:
Bitner, Mary Jo; Zeithaml, Valarie A.
(書目-語言資料,印刷品)
Services marketing : people, technology, strategy
by:
Lovelock, Christopher; Wirtz, Jochen
(書目-語言資料,印刷品)
Services marketing in Asia : managing people technology and strategy
by:
Keh, Hean Tat; Wirtz, Jochen; Lovelock, Christopher
(書目-語言資料,印刷品)