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Advertising - Brand name products.

Overview
Works: 14 works in 14 publications in 1 languages
Titles
The lovemarks effect : winning in the consumer revolution by: Roberts, Kevin (Language materials, printed)
Before the brand : creating the unique DNA of an enduring brand identity by: Wisnom III, David; Perry, Alycia (Language materials, printed)
Differentiate or die : survival in our era of killer competition by: Trout, Jack; Rivkin, Steve (Language materials, printed)
Differentiate or die : survival in our era of killer competition by: Trout, Jack; Rivkin, Steve (Language materials, printed)
In search of the obvious : the antidote for today's marketing mess by: Trout, Jack (Language materials, printed)
Living brands = customer fascination : collaboration + innovation by: Nadeau, Raymond A. (Language materials, printed)
Branding & advertising by: Gupta, Seema (Language materials, printed)
 
 
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