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Competing in a service economy
Record Type:
Language materials, printed : monographic
Author:
GustafssonAnders,
Alternative Intellectual Responsibility:
JohnsonMichael D.,
Place of Publication:
San Francisco
Published:
Jossey-Bass;
Year of Publication:
c2003
Description:
xv, 190 p.ill. : 24 cm.;
Series:
University of Michigan Business School management series
Subject:
Customer services - Management. -
Subject:
Service industries - Technological innovations - Management. -
Subject:
Competition. -
Notes:
How to create a competitive advantage through service development and innovation
ISBN:
0-7879-6156-6bound
Competing in a service economy
Gustafsson, Anders
Competing in a service economy
/ Anders Gustafsson, Michael D. Johnson - San Francisco : Jossey-Bass, c2003. - xv, 190 p. ; ill. ; 24 cm.. - (University of Michigan Business School management series).
How to create a competitive advantage through service development and innovationIncludes bibliographical references (p. 173-181) and index..
ISBN 0-7879-6156-6
Customer services - Management.Service industries - Technological innovations - Management.Competition.
Johnson, Michael D.
Competing in a service economy
LDR
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Competing in a service economy
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xv, 190 p.
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24 cm.
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University of Michigan Business School management series
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How to create a competitive advantage through service development and innovation
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