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Brand name products.

Overview
Works: 69 works in 66 publications in 1 languages
Titles
Brand resilience : managing risk and recovery in a high-speed world by: Copulsky, Jonathan R. (Language materials, printed)
Balanced brand : how to balance the stakeholder forces that can make or break your business by: Foley, John; Kendrick, Julie (Language materials, printed)
Unbrandable : how to succeed in the new brand place by: Stone, Adam N. (Language materials, printed)
Brand Atlas : Branding Intelligence Made Visible by: Katz, Joel; Wheeler, Alina (1948-) (Language materials, printed)
Brand relevance : making competitors irrelevant by: Aaker, David A. (Language materials, printed)
Before the brand : creating the unique DNA of an enduring brand identity by: Perry, Alycia; Wisnom III, David (Language materials, printed)
Differentiate or die : survival in our era of killer competition by: Trout, Jack; Rivkin, Steve (Language materials, printed)
 
 
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