Communication in marketing.

A reader in marketing communications by: Kitchen, Philip J. ... [et al.] (Language materials, printed)

Consumer behavior knowledge for effective sports and event marketing by: Close, Angeline G.; Kahle, Lynn R. (Language materials, printed)

Integrated brand marketing and measuring returns by: Kitchen, Philip J. (Language materials, printed)

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands by: Cato, Mac (Language materials, printed)

Marketing communications in tourism and hospitality : concepts, strategies and cases by: McCabe, Scott (Language materials, printed)

Advertising & IMC : principles & practice by: Wells, William (1926-); Moriarty, Sandra E.; Mitchell, Nancy (1950-) (Language materials, printed)

Marketing communications management : concepts and theories, cases and practices by: Copley, Paul (Language materials, printed)

Advertising campaign strategy : a guide to marketing communication plans by: Parente, Donald (Language materials, printed)

Culture and positioning as determinants of strategy : personality and the business organization by: Ellson, Tony (Language materials, printed)

Marketing communication : new approaches, technologies, and styles by: Kimmel, Allan J. (Language materials, printed)